APFR
Born in the heart of Chiba, Japan, APFR (Apotheke Fragrance) is a modern fragrance house where artisan tradition meets contemporary sensibility. Founded by Keita Sugasawa, the brand reimagines the spirit of a small-batch perfumery through a distinctly Japanese lens-- quiet, contemplative, and deeply intentional.
Each scent is blended, bottled, and labeled by hand in APFR’s own workshop. The brand’s name nods to old-world apothecaries, but their approach is refreshingly present, drawing inspiration from natural landscapes, global travel, and the rituals of everyday life. Think earthy incense, smoky woods, clean citrus, and unexpected florals. Layered compositions that evolve with time and space.
From candles and incense to room sprays and essential oils, every product feels like an olfactory postcard. APFR doesn’t just make your space smell better—it makes it feel lived-in, warm, and personal.
These are scents for those who care about what lingers.
Born in the heart of Chiba, Japan, APFR (Apotheke Fragrance) is a modern fragrance house where artisan tradition meets contemporary sensibility. Founded by Keita Sugasawa, the brand reimagines the spirit of a small-batch perfumery through a distinctly Japanese lens-- quiet, contemplative, and deeply intentional.
Each scent is blended, bottled, and labeled by hand in APFR’s own workshop. The brand’s name nods to old-world apothecaries, but their approach is refreshingly present, drawing inspiration from natural landscapes, global travel, and the rituals of everyday life. Think earthy incense, smoky woods, clean citrus, and unexpected florals. Layered compositions that evolve with time and space.
From candles and incense to room sprays and essential oils, every product feels like an olfactory postcard. APFR doesn’t just make your space smell better—it makes it feel lived-in, warm, and personal.
These are scents for those who care about what lingers.